Abstract: During the Spring Festival, Mianyang Fangte Oriental Heritage is decorated with lanterns, gongs and drums, and the New Year is full of flavor. The actors put on their new costumes to interact with the tourists and send their New Year wishes. Throughout the Spring Festival, the park prepares wonderful theme performances and novel and interesting parent-child interactive games to bring visitors different experiences.
Mianyang Fangte Oriental Heritage is teeming with tourists
Liu Yannan- article/picture, reporter of media integration of Mianyang Daily
During the Spring Festival, Mianyang Fangte Oriental Heritage is decorated with lanterns, gongs and drums, and the New Year is full of flavor. The actors put on their new costumes to interact with the tourists and send their New Year wishes. Throughout the Spring Festival, the park prepares wonderful theme performances and novel and interesting parent-child interactive games to bring visitors different experiences.
As Mianyang's first large-scale cultural high-tech theme park, Mianyang Fangte has attracted tourists from all over the country to experience it since its opening in July 2020. According to statistics, Mianyang Fangte received more than 870,000 tourists in 2022, and realized comprehensive income of 164 million yuan.
"What we have always insisted on is to show traditional culture with high technology and to be a theme park for Chinese people." Yan Xiaojun, Mianyang Fangte Oriental Heritage deputy general manager, said in an interview with reporters.
“We will bear in mind General Secretary Xi Jinping's instructions, do a solid job, and be a pacesetter in Mianyang cultural travel industry.” Yan Xiaojun said that in the future development, Mianyang Fangte will give play to the advantages of traditional culture theme park, according to its own characteristics, combining tradition and innovation, and continue to introduce high-quality products with national style, nationality and Chinese cultural characteristics; At the same time, introduce more high-quality merchants, reasonable layout of business forms, and unite more industries for common development which let Mianyang Fangte become a growing, more dynamic theme park that can drive greater benefits.
"In accordance with General Secretary Xi Jinping's important requirements for rural revitalization in the new era, we will stick to the in-depth implementation of the rural revitalization strategy." Jiangyou City Culture, radio, television and Tourism Bureau said that the next step, Jiangyou City Culture, tourism Bureau will dig deep in traditional culture and local customs, actively cultivate the characteristics of rural tourism, promote the comprehensive integration of culture, agriculture, forestry and tourism, and establish the brand image of Jiangyou city rural tourism, drive rural income to grow rich through the agricultural experience of sightseeing, outdoor sports, folk culture and other forms.
At the same time, Jiangyou will continue to accelerate the development of all-regional tourism, and continue to enlarge the comprehensive effect of "Tianfu famous tourism County", make good use of these two super IP "Li Bai" and "Fang Te", and focus on "brand building", "industrial development" and "service environment" of cultural tourism to carry out the work. Taking the opportunity of organizing the Mianyang Culture and Tourism Development Conference and starting with the high-quality construction of "Li Bai's Hometown Cultural Tourism area", we will hold rich and colorful cultural tourism festival activities, strengthen the publicity and marketing of cultural tourism, make excellent product supply and fine tourism services, and drive the high-quality development of cultural tourism industry.