The 2022 OCT Cultural Tourism Festival concluded successfully, covering 100 cities across the country over the summer and autumn, with nearly 300 cultural and tourism activities.
With the theme of "Enjoy the City, Enjoy the whole Journey", OCT 2022 Cultural and Tourism Festival will explore a new path of cultural and tourism integration guided by culture, innovate the product supply of cultural and tourism based on market orientation, and upgrade the one-stop cultural and tourism service experience with people as the center.
Cultural guidance, inherit the great beauty of Chinese civilization
At night, the ancient Chinese legend of Pangu that broke the sky, Nuhuo mending the sky and Chang 'e flying to the moon unfolds slowly in the form of light show in Beijing Happy Valley, where ancient beasts such as the nine-tailed fox and phoenix bird interact closely with visitors. There is also a mythology experience hall for visitors to enjoy immersive play, giving a refreshing experience.
Beijing Happy Valley State Tide · Street Art, performing cultural IP in a modern way
From late June to mid-November, Beijing's Happy Valley has hosted "National Tide" festivals such as the National Tide Carnival, the National Tide Art Festival and the National Tide Myth Festival, turning it into a wonderful mythical world. By refining the essence from the treasure house of Chinese culture and interpreting the cultural IP in a modern way, we not only attach the wings of "activation" to the fine traditional culture, but also make Beijing Happy Valley glow with more youthful vitality.
Oct has always adhered to the new mode of cultural and tourism integration of "shaping tourism through literature and complementing literature through tourism", deeply exploring the unique cultural features of the city where it is located, integrating excellent traditional culture into urban space in innovative forms, and creating a unique cultural and tourism experience. At the same time, OCT gives full play to the plasticity and creativity of cultural and tourism products to create a broader imagination space for the integrated development of cultural and tourism.
Based on China's splendid rivers and mountains and excellent culture, Shenzhen Splendid China · China Folk Culture Village will transfer the Dai Water-splashing Festival, Yi Torch Festival and other minority festivals to the bustling city during the Cultural tourism Festival, combined with the Tang and Song dynasties and other special activities, so that tourists can experience the unique charm of ethnic customs and the colorful national culture in the local.
At the same time, OCT fully taps the excellent local culture of the project location, combines its own advantages in tourism products, and enables tourism to promote cultural inheritance.
In Shunde, Foshan, during the National Day, the intangible cultural heritage projects of Guangfu culture, such as Daliang fish light dance, children's saltwater song, fluorescent lion dance, gathered together Foshan Shunde Happy Coast PLUS, to give visitors a feast for their eyes. The activities held during the cultural and Tourism Festival, such as the 2022 Greater Bay Area Food Culture Week, the Second Shunde Urban Biennale "Feelings of Water Town and Awareness of Bay Area", Box Art Museum "Invitation Exhibition of Graduate Design Works of Industrial Design School", also allow visitors to fully appreciate Shunde's traditional food culture, water town culture and industrial culture. While innovating and enriching tourist experience, it also enhances the cultural identity of people in the Guangdong-Hong Kong-Macao Greater Bay Area and the urban cultural taste of Shunde.
This kind of cultural travel project and the city "two-way travel, mutual achievement" story, in Zigong · China Lantern world is particularly evident.
Zigong is known as the "Southern City of Lanterns". Craftsmen use lamps as a medium to shape traditional Chinese culture into colorful lanterns. In recent years, OCT has actively led Zigong Lantern Fair to go abroad, held in Singapore, France, Australia and other places, helping Chinese excellent traditional culture and intangible cultural heritage from China to the world.
"Happy in this city", conform to the new trend of the surrounding tourism market
According to comprehensive statistics from the Ministry of Culture and Tourism and major online tourism systems, families have taken a large proportion of tourists this year, with short trips, local Tours, peripheral Tours and short trips dominating the tourism market. Wei Xiao 'an, chief expert of the World Tourism Cities Federation and president of the Leisure and Vacation Branch of China Tourism Association, also said that China's cultural tourism consumption first appears the momentum of "urban leisure", followed by the pattern of "rural micro tourism".
In response to market changes, OCT strengthens the local tour, peripheral tour and short tour attributes of "Enjoy the city" in the cultural tourism festival, actively follows the market trend, gives full play to its own advantages, further promotes supply-side reform and explores new market drivers.
Supply-side innovation requires higher quality content to enrich the cultural travel experience. Happy Valley has become the flagship activity of OCT Cultural Tourism Festival. In the summer of 2022, OCT 9 Happy Valley jointly held e-syllables, inviting famous artists to improve the overall level, linking e-syllables with games, Guoco animation and other cross-border activities, further enriching the experience of e-syllables, further improving the degree of quality and brand, receiving 10.06 million visitors from the end of June to the end of October.
"To create a high-quality content experience, you need to play professionally, be knowledgeable, and get consumers' brand recognition with a more sophisticated experience." Happy Valley relevant responsible person said.
Adapting to the new trend of cultural and tourism consumption of "urban leisure", OCT's new-generation cultural and tourism complex product -- Shenzhen Happy Harbor attracts local consumers with its Ferris wheel, music fountain and light show of "The Dream of Kunpeng" during the Cultural and tourism Festival. Besides, it also combines popular points such as Dragon Boat Festival and Mid-Autumn Festival to link the coastal performing Arts Center and amplify its cultural attributes through the forms of drama festival and cultural pop-up. At the same time, follow the urban camping boom, open up camping areas, combined with the market, hand work and other forms, to meet consumers' personalized needs for travel, shopping, food, entertainment.
Shenzhen Gankeng Ancient Town Xiaoliangmao Autumn Harvest Festival Hunting Camp
Also in Shenzhen, Gankeng Ancient Town, another cultural and tourism project under OCT Group, focuses on meeting the strong demand of urban residents for rural micro-tourism. Shenzhen Gankeng Ancient Town takes the ancient Hakka culture village as the vehicle and combines with the original IP of OCT "Xiaoliangmao" to plan and hold a series of activities such as the International picture Book Festival, Golden Frog Art Festival, Little Liangmo Farming Festival, Autumn Harvest Festival, etc., to create a deep experience scene. With the support of farming life, family happiness and Hakka culture, Shenzhen Gankeng Ancient Town has become the first choice for family travel in Shenzhen and surrounding areas.
In addition, OCT has participated in the development, construction, operation and management of a series of characteristic towns and beautiful rural projects nationwide. In the southwest core city of Chengdu, the OCT Longquanyi Happy Garden officially opened this year. During the Cultural Tourism Festival, Longquanyi Happy Garden held a series of activities, such as the Wave-making Water Festival and electric syllables, centering on the three core functions of agricultural sightseeing, agricultural leisure experience and idyllic residence, which quickly gained its brand influence in Southwest China.
"Enjoy the whole journey", to create a one-stop cultural travel life experience
Dai Bin, president of the China Tourism Academy, believes: "The future open supply of scenic spots and leisure places needs to introduce the concept of community and community, and provide complex, integrated and secondary consumption products."
The "Play the whole Journey" expressed by OCT 2022 is a confident expression of such an integrated cultural travel experience. Through the integration of business forms and the enrichment of scenes and activities, tourists can easily get a one-stop experience of "eating, drinking, playing, sightseeing and shopping" in OCT.
In the middle of summer, the 2022 Shenzhen Happy Valley Summer Carnival and LPL City Canyon Carnival will be staged, with electronic music, e-sports, water playing and more than 100 colorful performance activities for visitors to enjoy themselves. From July to November, OCT-LOFT will hold a series of arts and cultural activities, such as children's Art Festival and Creative Festival. Visitors can enjoy world-class food and coffee in many businesses in the creative Park and enjoy the fun of slow life. The O·POWER Culture and Art Center, which was transformed from the Central China Power Plant, will open its opening performance season for three months from the end of July, gathering the heads of domestic dramas and leading visitors to the theater.
As a major new product launched by OCT this year, Xiangyang OCT Fantasy Resort Magic Valley, with an area of 450,000 square meters, has created 6 areas with the first parallel universe theme. With 22 sets of international amusement equipment, 11 full-age immersive science and technology venues, a wild animal theme area, a Marine animal world, seven wonderful theme performances, five original IP and special food vendors as the core, we will create a "one-stop" theme park in the style of space exploration. With Fantasy Valley as the core product, Xiangyang OCT Fantasy Resort builds a product system of "four parks, one town and seven hotels", and builds a one-stop urban cultural travel and leisure resort of "eating, living, traveling, touring, shopping and entertainment", bringing tourists an unparalleled fantasy holiday trip.
In Yunnan Lufeng World Dinosaur Valley Tourist Area, OCT also makes every effort to improve and enrich the tourism service experience. During the Cultural Tourism Festival, "Jurassic Summer Carnival" will be held in Lufeng World Dinosaur Valley, and activities such as Yi Torch Festival and dinosaur exploration will be launched. Guests will also be provided with special hotel accommodation services. For the convenience of tourists, Lufeng World Dinosaur Valley has customized shuttle tour buses and special taxi fleets, so that tourists can realize the wish of "seeing dinosaurs after getting off the high-speed rail" and reduce the travel inconvenience.
In the future, OCT Group will adhere to the strategy of integrated development of culture and tourism, contribute the strength of central enterprises to boost industry confidence and boost economic and social development, and write a new chapter in the new journey of high-quality development of cultural and tourism.