On January 4, Luo Zengbin, Secretary of the municipal Party committee, presided over a special meeting to study the development of the Mianyang 's cultural and tourism industry. He stressed that to thoroughly study and apply Xi Jinping, general secretary of culture and tourism work important, earnestly implement the provincial conference spirit, culture and tourism development in accordance with the Mianyang eighth Party congress, the municipal Party committee of economic work conference, deployment requirements, build leading scenic area, makes the high-quality goods line, development of special products, promote the city's high quality tour industry development. We will accelerate the development of a strong cultural and tourism city in western China.
Luo Zengbin pointed out that the cultural and tourism industry has a wide range, great driving force, strong comprehensiveness and high openness. It has the characteristics of "one industry prospers all industries". It is an important engine of economic growth and an important driving force for transformation and development. Promoting the high-quality development of the cultural and tourism industry is a specific action to implement the decisions and arrangements of the central and provincial Party committees, an inevitable choice to implement the new development concept, and the practical needs of building a socialist modern Mianyang in an all-round way. All relevant departments in all localities should earnestly enhance their sense of responsibility and urgency, further clarify the development orientation, clarify the work ideas, identify the focus, and focus on the leading scenic spots take high-quality lines and characteristic products as the starting point, and effectively transform the advantages of cultural and tourism resources into industrial development advantages.
Luo Zengbin stressed that it is necessary to pay close attention to the planning and preparation, carefully prepare the three-year action plan for the high-quality development of Mianyang cultural and tourism industry (2022-2024), adhere to the image positioning of "Li Bai's birthplace and China’s Science and Technology City", focus on the three business cards of " Science and Technology City ", "Li Bai's hometown" and "panda home", and create an urban tourism destination of Science and Technology City, a cultural tourism destination of Li Bai's hometown Panda home is an eco-tourism destination, accelerating the formation of a new pattern of high-quality development of the city's cultural and tourism industry. To create excellent cultural and tourism products, relying on three business cards, highlighting the characteristics of natural ecology, history and culture, ethnic customs and industrial cultural and tourism, jointly build excellent routes such as Mianyang Jiangyou Beichuan Pingwu, Mianyang Anzhou Beichuan and Mianyang Xianhai Zitong, and do a good job in the establishment of national 5A scenic spots, national global tourism demonstration areas and Tianfu famous tourism counties, Lead and drive the whole region's tourism to achieve great development and breakthrough. We should promote key projects, pay close attention to the national and provincial cultural and tourism industry policies, strengthen the fight for special bond funds, and actively do a good job in the storage, packaging, declaration and warehousing of key cultural and tourism projects; Increase the attraction of high-quality cultural and tourism projects, guide social capital to gather in the field of cultural and tourism, accelerate the promotion of key projects such as the ancient city of Mianzhou and the red memory of Liangdan City, and strive to build cultural and tourism consumption clusters such as Mianzhou memory, Furong Seoul, Yuejin Road 1958 and Shangma business district, so as to provide strong support for the high-quality development of cultural and tourism industry. We should strengthen marketing promotion, deeply analyze the tourist source structure and consumption of Mianyang tourism market, identify the entry point of cultural tourism marketing and the common points of tourists' attention, and strive to promote the good mountains, good water and local customs of Mianyang; We will do a good job in the Science and Technology City, S cience and Technology Cultural Festival, Li Bai's hometown Cultural Tourism Festival and other activities, deepen the cooperation with urban culture and tourism in Chengdu and Chongqing, and realize mutual promotion of resources, information sharing and win-win cooperation; Strengthen the cultivation of team tourism, strengthen policy support, improve the quality and service level of the scenic spot, and constantly improve the reputation of Mianyang cultural tourism. To unite the development force, the Municipal Leading Group for culture and tourism industry should play a leading role and timely coordinate and solve the difficult problems in the promotion of work; The Leading Group Office (Municipal Bureau of culture, broadcasting and Tourism) shall further improve the communication, coordination, tracking and supervision mechanism to promote the implementation of various tasks; All counties (cities, districts) and parks should earnestly fulfill their main responsibilities and bring the high-quality development of cultural and tourism industry into the important agenda; Relevant municipal departments should perform their respective duties and cooperate with each other to form a joint force to promote the high-quality development of the cultural and tourism industry.
Municipal leaders Zheng Zhiheng, Yao Yonghong and Jiang Liying attended.