During the Spring Festival holiday, the city's cultural tourism market is full of New Year flavor, and the cultural tourism economy shows a warming trend. According to the statistics of the Municipal Bureau of Culture and Tourism, from January 21 to 27, the city received 3.961 million tourists and realized the comprehensive tourism income of 1.883 billion yuan, which respectively recovered to 88.89% and 99.49% of the same period in 2019, and increased by 95.3% and 99.3% respectively compared with 2022. Cultural venues in the city conducted 149 offline activities and 144 online activities, with 22,600 visitors to the museum and 20,900 people serving outside the museum. Online activities received 356,98 clicks.
Market warming
Culture and Tourism benefit the people to welcome the Spring Festival "good start"
Before the festival, the city Tourism Bureau has launched a series of activities to warm up the market. Organized and carried out the "Snow Walk and Frost - Winter Visit Mianyang" cultural tourism benefiting the People season activity, continuously launched seven winter tourism theme scenes and more than 30 winter tourism check-in points; Release "one yuan to Mianyang, ten thousand tickets waiting for you to grab", "Fujiang Cultural Tourism card" and promotion of trade union members cultural tourism vouchers and other three measures to benefit the people in winter cultural tourism; Successfully held "Sichuan Intangible Cultural Heritage Live Streaming Shopping Festival" Mianyang Live Streaming Week and "New Year's Nostalgia" Mianyang Intangible Cultural Heritage Shopping Week; Around the theme of "Le You Spring Festival visit Mianyang" "Le You rural return to simplicity" to carry out festival publicity and promotion, attracting the central, provincial, municipal media publicity reports more than 100 times; Through a series of rich cultural tourism activities and products, for the majority of public tourists presented the above travel "feast", Mianyang cultural tourism market fully demonstrates the recovery "acceleration", ushered in the New Year "off to a good start".
During the Spring Festival holiday, the tourist market of the whole city is mainly local and surrounding cities such as Chengdu, Deyang, Guangyuan and Suining. 32 A-level tourist attractions included in Sichuan Province holiday reporting and monitoring received 1,264,700 tourists in total, with A year-on-year growth of 37.55%, and realized ticket revenue of 11,92,400 yuan, with a year-on-year growth of 70.96%. Shizhi Village in Beichuan received 18,700 tourists during the Spring Festival, with a comprehensive tourism income of 4,280,400 yuan. The scenic spots with high comprehensive income of tourism include Xianhai Scenic Spot receiving 106,000 tourists and comprehensive income of 21.08 million yuan, up 32.16% and 29.2% year on year respectively; Jiuhuangshan Scenic spot receiving 40,500 tourists and comprehensive income of 17.42 million yuan, up 10.8% and 10.2% year on year respectively; Beichuan Feihongjia Caochang received 27,500 tourists with a comprehensive income of 4.4 million yuan, and Zitong Qicqu Mountain received 81,500 tourists with a comprehensive income of 9.2 million yuan, both with a year-on-year growth of more than 150%. Faunte Oriental God Painting received a total of 97,200 tourists, and its comprehensive tourism income was 21.25 million yuan, up 28.1% and 27.8% year-on-year respectively.
New Year's Day
Colorful folk customs "collision" Spring Festival
On the first day of the first month, accompanied by bursts of gongs and drums, Qiang Shibi for the leading "light point phase", which opened the "Hundred dragon dance Beichuan" folk cultural activities and Yu Qiang culture normalized exhibition curtain. Activity scene, the dragon blinking eyes shaking head and tail, majestic, the dragon dance through the arm and footsteps, let the dragon sometimes winding, sometimes soaring, and transform the "2023" words, wonderful performance let the crowd directly called addicted.
From the New Year's Eve to the sixth day of the first lunar month, in Mianyang Fangte Oriental God painting, the fireworks full of the Guocao cultural market opened lively, sugar painting, paper cutting, clay sculptures and other stalls, full of visitors to come to look for the New Year.
Traditional folk customs "collision" Spring Festival, will rub out what kind of spark? The New Year of the Rabbit, such wonderful folk performances rise in the city and countryside, a rich content, a variety of forms of non-body inspection, folk performances, so that Mianyang's New Year flavor is stronger, more festive festival.
During the Spring Festival holiday, Mianyang City Museum also carried out folk activities such as painting group fans, writing couplets, weaving grass, kneading dough and so on. The city Cultural Center organized the "sixth Community Spring Festival Gala", and the city library carried out the "Our Chinese Year -- Culture into the Thousands" benefiting the people activity week, attracting many citizens to visit and experience; "Mianzhou Memory" is one of the first national-level night culture and tourism consumption gathering areas designated by the Ministry of Culture and Tourism. During the Spring Festival, more than 100,000 tourists came to watch lion dance performances, enjoy music fountains and listen to traditional Sichuan opera. The New Year Folk cultural Performance in Qichu Mountain Scenic spot in Zitong, the 2023 Spring Festival Square performance in Fucheng District, the Fande Spring Festival theme activity "Blessed Chinese Year", Anzhou District "Dream Back to the Tang Light and Light Fireworks Show", "Three Countries Cultural Lantern Festival", the opening ceremony of Shizi Village in Beichuan, dragon dance tour, bonfire party and other distinctive folk cultural activities have strongly driven the cultural tourism market Hot.
Be popular
Boutique homestay "with Fire" rural tourism
"The farmer's food is authentic, the hot spring is authentic, the scenery is beautiful, come to Anzhou Chinese New Year, the children are reluctant to leave!" This Spring Festival, Ms. Chai and her family from Chengdu experienced a beautiful rural tour in Anzhou. During the day, they visited Luofu Mountain, bathed in hot springs in the afternoon, watched the water dance light show of Tianchi Lake in the evening, and stayed in a boutique B&B. The whole family enjoyed themselves.
During the Spring Festival holiday, the Municipal Bureau of Culture, Guangzhou and Tourism fully integrated culture, leisure, entertainment, parent-child and other products, and launched a chain of "beautiful countryside, high-quality B&Bs, tourist attractions, cultural places, emerging business forms" in the region, and promoted short trips around the countryside. B&bs have become a representative of popular holiday tourism products.
According to statistics, Anzhou, Pingwu, Beichuan and other places tourism home lodging industry development momentum, the booking rate during the Spring Festival is more than 80%, of which foreign tourists accounted for about 30%. Anzhou Huacheng Guoxiang, Fucheng Chenxi Forest Resort and other traditional farmhouse music received 38,000 tourists in total; The boutique B&Bs in Ju Shui Town, such as Anyi Box Ji and Floating Water Qi, the Muyan Courtyard and Shanglin Villa in Qianfu Town, the Xieqixin, Sansheng Valley, Gudaoxi, and Pingwu Huashan, were sold out before the festival. The B&Bs were rich in folk activities, such as paper-cutting, DIY calendar for the Year of the Rabbit, and sugar-gourd making.
In addition, the number of people going out for travel accommodation and visiting relatives and friends during the Spring Festival has gradually increased, and the demand for hotel banquets has been released. During the Spring Festival, the average occupancy rate of the city's 21 star-rated hotels reached 60 percent, a year-on-year increase of 20 percent. Among them, the occupancy rate of Luofu Mountain Mianzhou Hotel reached 95%, and the occupancy rate of Santai Zizhou International Hotel reached 100% from the second to the fourth day of the first lunar month. A total of 1730 tables were served for wedding and birthday banquets in star-rated hotels, a year-on-year increase of 30%; The revenue of star-rated hotels around tourist attractions and counties has basically reached the level of 2019.