Summary: January 27 was the last day of the Spring Festival holiday, and there was a constant flow of people in theaters in Mianyang city. According to the data provided by Mianyang Film Association, by 20:00 on the sixth day, the movie box office during the Spring Festival in Mianyang exceeded 27.554 million yuan (including service charges) and received 576,000 movie fans.
January 27 was the last day of the Spring Festival holiday, and there was a constant flow of people to theaters in Mianyang city. According to the data provided by Mianyang Film Association, by 20:00 on the sixth day of the Spring Festival, the box office of Mianyang during the Spring Festival exceeded 27.554 million yuan (including service charges), receiving 576,000 movie fans.
During this year's Spring Festival, a total of seven films were scheduled for release. From the first day of the first month, "Wandering Earth 2" led the Spring Festival slot with an absolute advantage, and was overtaken by "Full House" by the sixth day of the first month. On the fourth night of the first month, "China Ping Pong's Jedi Comeback" announced that it would be released on February 17 instead of the Spring Festival slot, but it did not have a significant impact on the Spring Festival market. According to the data provided by Mianyang Film Association, from New Year's Eve to 20:00 on the sixth day of the first month, Mianyang Spring Festival movie box office reached 27.554 million yuan, receiving 576,000 movie fans.
Analyzing the box office of the Spring Festival in Mianyang this year, from the single day box office, the city's box office on New Year's Eve was only 116,000 yuan, and soared to 6,069,000 yuan on the first day of the first month; the daily box office from the second to the fourth day of the first month was maintained at more than 4,500,000 yuan, 4,267,000 yuan on the fifth day, and more than 3,642,000 yuan on the sixth day to 20:00.
From the box office contribution of a single film, as of 20:00 on the sixth day of the first month, "Full River Red" topped the Mianyang market with a box office of 10 million yuan, while "Wandering Earth 2" ranked second with 9.938 million yuan, with the combined box office of the two films accounting for more than 72%. Bear Out - With My Bear Core" ranked third with 2.93 million yuan, accounting for more than 10.5% of the box office. Among the remaining films, "No Name" ranked fourth with 1.957 million yuan, "Deep Sea" ranked fifth with 1.769 million yuan, and "Exchange Life" only grossed 806,000 yuan.
Wang Zheng, president of Mianyang Film Association, introduced that the box office data of Mianyang films in this year's Spring Festival season shows that the market has fully rebounded and achieved the "open door" of the New Year film market, which will certainly drive the confidence of the upstream production end and the cinema screening terminal to recover.
According to Wang Zheng's analysis, in addition to the guarantee of high-quality films and the support of a complete theater system, the audience's care and recognition of the market is also an important factor in the rebound of this year's Spring Festival movie market. At present, there have been a number of quality blockbusters announced from February to May slot, I believe that with the help of the Spring Festival slot, the film market in 2023 is worth looking forward to.